Social Media Marketing Tips for 2019
Updated: Apr 9
Now, simply putting in "Marketing Trends 2019" is going to open up a whole world of digital, social media, email marketing, personalisation, print and much more. Because as we all know, marketing isn't a simply advertise-on, advertise-off scenario, it encompasses all the places your brand is seen and heard and more.
Let's look at Social Media as our first "Trend Point":
SOCIAL MEDIA 2019
Facebook, Instagram, Twitter, LinkedIn and all the other social media platforms are probably the fastest-changing and hardest to keep up with facet of marketing.
They change almost every day. We all think it's simple. Put an ad up, and hope for a large number of likes and shares. But then, when we investigate, we get thrown words that are out of our comfort zone. "Algorithms" , "B2B", "Paid Advertising", "Target Reach", "Insights" and many more.
Engagement should be your goal. It doesn't matter if you have 1,000,000 followers, but only 10 of them regularly engage with your content.
What matters is meaningful engagement. According to medium.com , "Algorithms are becoming smarter so there’s no short route to genuine engagement. It’s not enough anymore to encourage people to like, comment, share on your post."
So, worry about the quality of your content to who your audience is, and not about how many random likes and shares you can garner up.
THE RISE OF THE INFLUENCER PART #TWO.
According to influencermarketinghub.com , an influencer is:
An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.
An individual who has a following in a particular niche, which they actively engage with. The size of the following depends on the size of the niche.
Therefore, as business owner or marketer or someone trying to make sales at all in 2019, don't underestimate the use of an influencer in your marketing budget. Bearing in mind Tip #2, you don't want to just look for people with a large number following them.
Look to partner with influencers who speak to the exact audience you're looking to sell to. Having said that, remember that bloggers, writers and influencers are 'artists'. You need to pay them.
You heard me. Pay them for their services and watch your revenue grow due to their honesty and the way they engage with their audience.
Know your platforms.
Dig a little deeper into each platform. Being on all social media platforms, providing little or no activity is not the way to go. Pick one, maybe two and smash it.
Think about the content that you'll be delivering to your audience, think about what platform they're likely to spend their time on, and choose that one.
Social media marketing is becoming more competitive and the most successful professionals know that you need to focus on the best-performing channels for your business.
Your. Content. Needs. To. Have. Purpose.
You can't create yourself a Facebook business page, and then just post pictures of what you've done that week.
Yes, okay, your close family and friends and a handful of your customers will likely share it for you and engage regularly, but that's not what we're after.
Go back to Content Marketing, refine your plan, understand what it is you're trying to achieve and then understand where that content needs to go.
Got it? Video seems to be overtaking many 'content' types as the fastest consumed content on the web. Basically, Facebook is likely to show your content to more people if it's in video format, as opposed to a plan text post.
Think about it.
How would you incorporate video into your marketing strategy? Perhaps videos of products, or site visits, or even asking customers to turn their reviews into a short video for you, could help grow the reach of your content.
I think that's enough for now.
I plan to do some more reading over the coming weeks, and sharing with you how I see the ever-changing world of marketing.