Why is Digital Marketing Important for Business Growth?
Did you know only 20% of people will read the text on this page, but a massive 80% of people would rather watch a video? So if you’re reading this, welcome to the minority. And this forms part of why digital marketing is paramount for business growth.
Modern business owners realise that most consumers use the Internet to find out about new companies and what they have to offer. You can have a digital marketing strategy which will help towards achieving your online business goal!
While getting into the world of online advertising may be a bit costly, some companies are mastering the art of digital marketing. You may be asking yourself, why is digital marketing important? The short answer to this question is because it provides you with the tools you need to compete on a local scale.
Trying to gain a large part of your market without the power of digital marketing is difficult, but achievable. Older forms of advertising, such as yellow pages are becoming close to obsolete. The money spent on this outdated form of advertising will far surpass what you spend on digital marketing.
Read below to find out why digital marketing is essential for the growth of your business.
Why is Digital Marketing Important?
The main goal you should have as a business owner is spreading the word about your products and services. Spreading the word online, yes, is about SEO (Search Engine Optimization) but there's so much more to it. Failing to inform your target audience about your brand is bad news. Instead of dealing with a failing business, consider a plan to leverage the power of the Internet to reach an interested audience.
With a well-built website and informative content, you can engage and inform your local target audience. Targeting your digital marketing to your local area will provide you with the opportunity to monopolize the local market.
Targeting consumers who show interest in your product can help you grow leaps and bounds in a short amount of time. Working with seasoned marketing professionals is a great way to devise and implement a winning digital marketing strategy.
Create a Deeper Connection With Consumers
Modern consumers are looking for businesses who care about them and their needs. What is the best way to establish a personal connection with consumers? By personalising your marketing approach.
Creating an online presence for your business is the first step in establishing this connection. Your main goal should be positioning yourself as a leader in your industry. Doing this will make you more credible in the eyes of potential customers and consumers from all over the world.
The best way to establish your knowledge in your industry is by posting informative content regularly. If you are the first source a person checks for information within your industry, it is safe to assume you can create lots of sales leads with this clout. While becoming an industry leader will take time, it is well worth the effort you invest.
Generate More Relevant Business Leads
The cornerstone of any successful digital marketing initiative is collecting data. Then using it to optimize the strategy that is in place. In the digital revolution age of business, entrepreneurs are collecting data to find out more about their customers: where they are located, which content they prefer, how they navigate your website, and even what colour buttons they prefer.
The best example of doing this is using analytics to track the behaviour of your website visitor. You can see which pages on your website they've spent the most time on, seeing which products they viewed most and which ones they kept returning to. You can then adapt your digital marketing advertising to show these products more to your local target audience because you know that's what they've shown the most interest in.
You can also see which devices are used to access your website most, and adapt your content for those devices. If the bulk of your visitors are viewing your website on mobile devices, you can then decide to focus the design and usability of your website for mobile viewers, increasing the enjoyment and ease of their online experience.
Using Different Forms of Digital Media to Inform Consumers
Most modern consumers have one thing in common; a very short attention span. Finding ways to keep a visitor on your website interested in the products and services you sell is vital. One of the best ways to do this is by using the power of video.
Consumers are more likely to watch a video about your company than they are to read a lengthy blog. Consider the placement of videos throughout your website. Videos on your About Us page that are approximately 45 seconds long will gain more views, focus on having videos of customers reviewing and talking about your products and services.
Humans are more likely to retain what they see, versus what they hear. So make sure you optimize your video for no sound as well, 85% of Facebook videos are watched without sound, you need to make sure that you plan for this within your digital marketing initiative.
Before you make a video for your business, work on devising a script. Having a script can help you avoid rambling and making a video longer than it needs to be. Keeping your message short and sweet can help you create more sales leads.
Reach the Right Audience
Another benefit that comes with using digital marketing is the ability it gives you to identify who your core audience is. As you begin to track the source of your web traffic and collect data from landing pages, a picture of who your audience is will begin to emerge.
With this important information, it will be much easier to hone in on who your target audience is, and what they're looking for. Refine your digital marketing, so it's more successful and less expensive. If you are unsure about how to use the data you have collected, be sure to consult with a digital marketing professional for help.
Identify Hidden Opportunities
You've created a digital strategy for yourself now where you can see your target customer is. You've anticipated what they're thinking. You're able to see the information that they're looking for, and you know how to solve their problems.
Now is the time to look into the information that falls through the cracks.
When you have mountains of data applying to your customers, leads, and opportunities, you need to do something with it.
Research automated marketing tools to assist you in sending the right message, to the right client. Of course, this means your CRM (Customer Relationship Management) software needs to be up to scratch.
Automating your email marketing campaigns and digital adverts will see a high return on investment for your business.
Also, consider how Google Maps could be a digital tool to assist you in expanding your local digital targeting.
Digital Marketing Success Takes Times
Now that you know why digital marketing is important, it's time to plan.
Time and a wide variety of expertise are paramount to creating a successful digital marketing initiative. You need to have the ability to read the data, to make the best decisions for your targeting and strategy.
Ultimately, if you partner with the right agency to take you through your branding journey to build a solid foundation for a successful digital marketing campaign, then you can’t go wrong.