Why Is SEO Website Design Important to Your Business?
Did you know that 46% of all searches on Google are for a local service or local business?
Prioritizing your SEO (Search Engine Optimization) is key to getting your website to rank on search engines. But this doesn't mean that SEO is a standalone tactic, if you incorporate SEO directly at your website design stage then you'll tick more boxes this way!
So are you curious about SEO website design and what it is? Continue reading to learn what SEO website design is and how it can help your business.
Why Is The Design Of Your Website Important?
We know that websites have many purposes for our business such as a digital place for potential clients to find us, a place for us to showcase our products and services and a medium for us to use for brand recognition in the online world.
So why is the design of a website so important?
Your website is basically the digital handshake to your first online client meeting. It's your first chance to make a good first impression. If the design of your website is not user-friendly, then you'll lose traffic faster than you can get it.
You have but a few seconds to impress your website visitor and this is done through good website design practice as well as incredible homepage designs.
How Can SEO Website Design Help My Ranking?
There are so many elements that make a good website even greater. And these elements can assist in increasing your search engine ranking.
Your website design will influence how and what you publish in terms of content. This content will affect how a search engine will rate your website.
Aside from having your basic SEO fundamentals in place, your content also needs to be designed and catered having SEO in mind. Your videos and images should also include SEO elements so that they contribute towards your overall ranking.
Without getting too technical, even the code behind your website can influence your SEO performance. Web design is incredibly difficult to understand, but basically your code needs to be SEO-friendly.
Website Elements That Will Increase My Ranking
When designing your website, there are elements and tactics that you need to keep in mind in order to increase the performance of your SEO.
For example, the speed of your website is incredibly important to retaining website visitors and growing your search engine ranking. Are you aware that 46% of people say that a slow website is what they dislike most about being online? Part of your website design strategy should be to build pages that take around 3 seconds to load, if they take much longer than this, you could stand to lose visitors.
Extra Elements For SEO
There are many cool add-ons and widgets that you might consider adding to your site, but all of these may increase your page speed load time.
So when you decide to incorporate style elements, widgets, imagery and text to increase your website, ensure that these are not too large and they don't affect the performance of your website.
Optimize For Mobile
The one absolute must for your SEO website design is to ensure that your website is optimized for mobile usage. There's nothing more frustrating than landing on a page while using your mobile and you cannot use it as it was intended.
Mobile internet usage has grown 504% since 2011, this means that most of your website visitors are likely to come in from a mobile device. Ensure that your website design is tailored for mobile viewing across as many devices as possible.
SEO and User Experience
SEO and user experience goes hand in hand with your website design.
In years gone by, simply targeting for exact keywords was enough to get your website to rank high, those days are long gone.
Now, your website design needs to center around your website visitors, their experience and how easy it is for them to navigate your website. This is why a website designed around user experience will perform much better in search rankings, as your website would have been built around your ideal target audience and what needs of theirs need to be filled.
UX design is basically the website design principle that says you need to answer your target audience's questions faster than your competitors, showcase your professionalism and boost brand awareness in the best possible way for your website visitor.
Side note: Remember that your branding needs to consistent across all your platforms, your website is just an extension of your brand. If a visitor in your shop lands on your website, they should immediately recognize that they're 'in the same place'. Branding may not directly affect your SEO, but it is vital for your online presence to find success.
Optimize For Voice Search
Simply having the right keywords, and an immaculately designed website is not enough. Your website design should include being optimized for voice search.
Voice search gives searchers the ability to simply speak into their device and then generate relevant results.
Optimizing for voice search will drastically improve your user experience. Search engines are placing a high emphasis on content that is optimized for this.
So, if you place a priority on your user experience design and combine it with optimization for voice searching and mobile usage, you'll be sure to see increased rankings.
SEO Website Design: Parting Comments
When you're on the search for SEO website design best practices, it may be worth your while to look into hiring a professional that can get the job done for you.
This article has only grazed the service of the elements of website design and their correlation to search engine rankings. The world of SEO, UX design, website design, and website ranking is vast and frankly, it changes all the time. Hiring a professional to assist you in your SEO website design journey is a great decision in order for you to be able to stay ahead of algorithm changes and unforeseen hurdles in your SEO journey.